What malls were originally intended to be

Suburbia has always had its critics. The sprawl is isolating and the uniformity and blandness of the environment are de-humanizing. Enter Victor Gruen, who intended to liven up the suburbs and create community centers: spaces for people to spend money and to join a community. He also intended to use psychology to entice people to enter, linger, and spend.

In that he was successful.

Needless to say, his dream was overblown and bastardized after he hit a few successes turning the creator of the mall into their largest critic.

Click to read at: 99% Invisible


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