A TV show about firewood divided Norwegian society

Norwegians love firewood. They’re passionate about it.

So when TV producers in Oslo created a TV show, 20% of the population tuned in to watch. And soon after the producers started getting angry letters telling them that they were stacking wood wrong.

This is a 12-hour show with 4 hours of produced content, and eight hours of watching a live fireplace burn. What’s more, the produced engaged people on Facebook asking for advice on where to put the next log to keep the fire burning.

That’s incredible.

Click to learn more at: The New York Times

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s