A TV show about firewood divided Norwegian society

Norwegians love firewood. They’re passionate about it.

So when TV producers in Oslo created a TV show, 20% of the population tuned in to watch. And soon after the producers started getting angry letters telling them that they were stacking wood wrong.

This is a 12-hour show with 4 hours of produced content, and eight hours of watching a live fireplace burn. What’s more, the produced engaged people on Facebook asking for advice on where to put the next log to keep the fire burning.

That’s incredible.

Click to learn more at: The New York Times


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