We live in a world surrounded by logos and corporate identities–each more recognizable than the last. Companies pay exorbitant amounts of money for these logos–optimized for Western society. But what happens when they open up shop in China? In this video we see the process of hand-making a neon Pepsi sign for the Chinese market–and realize the artistic ability it takes to make the West come alive with some eastern flair.
Click to read at: LogoDesignLove